Timeline for Can you text a business/sole trader promotional material if they put their number online?
Current License: CC BY-SA 4.0
9 events
| when toggle format | what | by | license | comment | |
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| Nov 26, 2018 at 19:44 | comment | added | jon | Hi David, I agree that advertising a business requires more than sending out some texts.. but I wanted to find out the legality of sending texts. It appears that legally the only way to contact a potential customer 'unsolicited' is by cold calling them. I know I'd rather receive a text than a phone call... I think the law should be expanded to differentiate between direct marketing and spamming. | |
| Nov 26, 2018 at 19:19 | comment | added | David Thornley | @jon Although I might welcome a targeted advertisement through some means, text message isn't one of them. If you are legitimately selling a service you think the recipient will like to only those who will be interested, you can afford to take the trouble to do it right (perhaps in the mail). If it's not worth it to you to do more than send out texts, you're spamming. | |
| Nov 26, 2018 at 12:37 | vote | accept | jon | ||
| Dec 8, 2018 at 14:16 | |||||
| Nov 26, 2018 at 12:31 | comment | added | jon | true, but I would say there is a marked difference between someone that sends 1000 one time messages to people that may well have a legitimate interest in the message than someone that sends out multiple messages to a million random people.. I would consider the first to be legit marketing and the second spam. As I understand it, this used to be case. | |
| Nov 26, 2018 at 4:34 | comment | added | Greendrake | @jon Do you like spam? Or do you think your proposal is any different from spam? Certainly there will be a chance that some of your recipients are glad you contacted them, but the vast majority will be annoyed. Do you think it is fair to annoy 95% of people to get 5% satisfied? Then, market is about the balance of supply and demand, not about fairness. You either afford lawful advertising, or you are out. | |
| Nov 26, 2018 at 3:46 | comment | added | jon | thanks.. I hear you.. though it seems very unfair that businesses setting up today can't reach out to potential customers with targeted messages, without having to pay huge advertising costs to companies that all got away with spamming back in the day. I mean how can you get a potential customer give you permission to contact them without you first contacting them? | |
| Nov 26, 2018 at 3:44 | comment | added | Greendrake | @jon Nope, because they put it online to be contacted regarding specific purpose. This does not constitute consent to be contacted just about anything. | |
| Nov 26, 2018 at 3:41 | comment | added | jon | Thanks Greendrake, could it not be argued that putting your number online for people to contact you is consent. | |
| Nov 26, 2018 at 3:38 | history | answered | Greendrake | CC BY-SA 4.0 |