I have a simple question regarding how DBA's work for s corp / c corp. If i have a company called "example example inc." and my DBA is "example", can I publicly call my company "example inc" or does it have to be named without the "inc." label?


"Apple Computer Inc." has DBA "Apple" -- Can they call themselves "Apple Inc" ? (Not a real situation, I know)

2 Answers 2


Can I publicly call my company "example inc" or does it have to be named without the "inc." label?

No, you cannot add the word 'Inc' to a trade name.

I take it that you want the company to use a name that does not belong to the company, by adding 'Inc' to the end of a business name that does belong to the company. For instance, your company is called 'X Computer Inc', the company holds a registered business name 'X', and you want it to use the name 'X Inc'.

An S corp is not something that can do business. 'S corp' and 'C corp' are federal tax designations. You have some kind of corporation under state law that has a specific name ending in 'Inc'.

'Inc' stands for 'incorporated'. A registered business name ('fictitious business name', 'doing business as' or 'DBA') does not represent incorporation. There is no reason why you could append 'Inc' to a business name.

What are the consequences of your company calling itself X Inc if that is not its name?

Most states' laws contain a requirement to register a trade name if you are doing business under a made-up name, e.g. California's Business and Professional Code, ss 17900ff. Permissible business names include an individual's name and a corporation's name. Sanctions depend on the jurisdiction and include fines, injunctions (breach of which would be contempt and put you in prison) or a refusal by the state to enforce any contract you enter into under the unregistered name.

You cannot add 'Inc' to the end of your registered business name any more than you can add 'of America' or 'Purple Monkey Dishwasher' to it. By doing so, you would expose yourself to penalties under state law for trading under a false name. In California, for example, see in particular the Business and Professional Code s 17900(b)(3).


Business naming rules are determined by state law. Some states might let a corporate assumed name ("DBA") get away with not using Inc, Corp, or similar and others do not. Regardless, when a company like Apple, Inc. uses the name Apple, it is not because they own the assumed name "Apple." Rather, it is thanks to them owning the trademark.

So you're mixing two things here: assumed names (state law) and trademarks (usually federal law).

  • Yeah I am aware of that, was just using Apple as an example because it was the first thing that came to mind. But thanks I will look into the state laws
    – Terrtiary
    Commented Jul 4, 2016 at 13:17
  • @TerraNuva When you say "DBA Apple," it implies you misunderstand the difference between assumed names and trademarks. I'm glad you know the difference.
    – user2497
    Commented Jul 4, 2016 at 21:39
  • In what way am I misunderstanding the difference when I was simply using "Apple" as an example not relating to the Apple in real life. It was easy and off the top of my head, but My bad for not using something that wasn't related to a real life company.
    – Terrtiary
    Commented Jul 8, 2016 at 4:56

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