In the USA, can sweepstakes require that users fill out a survey to enter? I understand that users obviously cannot be made to pay to enter but the concept of a mandatory survey seems less clear. Is this considered to be 'consideration'?
According to TargetMarketingMag, special legal advice is necessary when
a survey, questionnaire or repeat visits to a website or location are required to enter the promotion.
Meanwhile, RaffleCopter says that surveys are included in the definition of 'consideration':
When you hear the word consideration, it’s referring to [...] or engaging in activities that require a considerable amount of time (like filling out an in-depth survey for example or making multiple in-store visits).
So are surveys always a form of consideration? What constitutes if a survey is 'in depth' or not?
It seems to me that there are scenarios in which it is legal. For example, in order to enter the Alaska Airlines Sweepstakes, their rules state:
- To enter the Sweepstakes, complete the survey at www.alaskalistens.com
Thus, my question is when is it legal to ask for a survey entry that is mandatory?