My website offers a social network and a software-as-a-service that allows users to build their own website. The SaaS solution has three pricing plans ranging from free to $15 monthly.
Users of the social network earn 'points' for actions they perform within the social site.
How much of a legal mess is it to allow users to 'redeem' their points to:
- Unlock features of a website using the free pricing plan
- Add subscription days to a paid website plan at $0 cost -or- allow them to use their points to get a percentage discount on future paid plan monthly costs
My ultimate concern is that someone will construe that N number of points has some real world value based on the discount they could receive when purchasing a service. Does a system like this fall under gift card and trading stamp laws when you don't have to make purchases to earn the points?
Please note: this is a startup company with a tiny/non-existent budget.