The linked document appears to clim more rights for Apple than it is entiteld to under US trademark law. It may be that it could require licenses of Apple trademarks, or those having other contracts with Apple, to agree to the conditions in this document. If the document is intended to apply only to people who have entered into such an ageement, it may be valid. That is not clearly apparent from anythign in the linked document itself, although its statement:
These guidelines are for Apple licensees, authorized resellers, developers, customers, and other parties wishing to use Apple’s trademarks, service marks or images in promotional, advertising, instructional, or reference materials, or on their web sites, products, labels, or packaging.
Might be taken to imply something of the sort. But people may wish to sell products that make nominative use of the Apple marks without agreeing to such a license, and other people may wish to prepare "instructional, or reference material" dealing with Apple products without obtaining any licensee or signing any contract with Apple.
Apple has the right to prevent others from using its trademarks in ways that say or imply that the user is affiliated with or endorsed by Apple, that goods or services are made by Apple (when they are not), or that might reasonably create confusion in the minds of consumers or members of the public. They have a right to prevent generic use of their marks so as to prevent dilution. They have a right to prevent disparagement, but this is limited.
They do not have a right to prevent advertising of compatible good or services from using Apples marks in a nominative way, to indicate that the product is comparable with some Apple product, nor do they have the right to control the grammar of such uses (adjective vs noun), nor the relative prominence of Apple vs other marks, provided that a reasonable member of the public would not be confused or deceived.
Apple does not have a right to prevent the use of their marks in reveries, including negative reviews. Apple does not have the right to prevent use of their marks in compare and contrast advertising, such as:
Dragon computers are 50% faster than Apple Macs.
Apple does not have the right to prohibit the use of images of real apples by people or firms who have not signed any contract with Apple, unless such images would lead to confusion, or imply endorsement or affiliation of some sort.
Various other claims are made in the document which are not valid as against a person with no agreement with Apple.