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Let's say an internet provider (ex: Comcast, At&t, Verizon) says to their users: Hey we have this new free internet access, however, by using it the end ad content will be changed to our liking -for example they can change Ad Units to show their ads or inject ads into content.
What are the legal repercussions here? If the end user's agree, can sites that serve ads (ex: Google Adsense) sue you for replacing their content?
Also wondering about any other issues that can arise from such action.
I'm going to assume US jurisdiction. I am not a lawyer; this is not legal advice.
For starters, the ISP is almost certainly removing itself from DMCA safe harbors, which could open it up to liability for copyright infringement.
There also may be other legal issues, including tortious interference (on the theory that the ISP has interfered with various ToS agreements that it knew existed).
There's probably no CFAA claim, astonishingly.
I suspect there's more. I'm sure that the EU has different (and probably stricter) rules to deal with this.
