I am signing a contract for an apartment. In it, there is a section stating that I agree to the apartment using images, video, and/or audio clips of me wherever they'd like (Facebook, their website, etc.) I'm not comfortable with this, but I want to live here. Can they really make me do this?
You could sue them for commercially exploiting your image without permission, so the waiver is necessary. It is entirely legal to require of tenants (even if weird) that they be part of an advertising campaign, in a specified way: it's also your right to refuse to sign. There is a minuscule chance that there is a local ordinance prohibiting such a clause.