Online subscription services like, Netflix, etc. typically make it difficult to close accounts. They make the button hard to find, or force you to click through multiple pages to do so.
Recently I tried to close my Zipcar account, only to discover that there is no way to do so on the website -- you have to call them. Intuitively this feels like a line has been crossed to me, but are there any legal protections here?
Could a company make it arbitrarily difficult for users to stop their subscriptions without legal penalties?