I recently bought a 2014 Toyota Prius c in Ogden, Utah, USA. It was listed on the dealership's site and sold to me as a Prius c Four, which is the high-end trim with features like a reverse camera, one-button start, heated seats, etc.
While looking at it, I noticed the reverse camera I was expecting were missing, and mentioned to the salesman that I thought the c Four trim had one. He went to verify that it was indeed a Prius c Four, and returned and verbally affirmed that it was a Prius c Four rather than a One or Two. I figured I must have misunderstood something during my research and didn't think much of it.
To buy this car, I took out a loan for about $14,000 from my credit union. I've been with this credit union for several years. I was told my credit union has some sort of partnership with the dealership for financing.
When I got it home I spent some time familiarizing myself with the various controls, and it became clear that more than just the camera were missing. I finally ended up entering the car's VIN into Toyota's site, and discovered that the automobile is in fact a Prius c Two.
I contacted the dealership about this, and they did whatever they do when there's a problem like this. I was told a day or two later that they had bought it from another dealership incorrectly-coded as a Prius c Four, and they were working with the other dealership to come to a solution.
I did some more research, and found that when new a 2014 Prius c Two sold for about $4,000 less than a 2014 Prius c Four. Scaling the price to what I bought the car for, I should reasonably expect a price difference close to $2,000 between the two trims with identical mileage and wear & tear.
Today I got in contact with the salesman again, and he told me that they had sent me a check for $500.
TL;DR: I was sold a car as a higher-end trim than it actually was, and after contacting the dealership they have mailed a check for much less than the price difference between the two trims.
In my mind a fair resolution would be either refunding the actual difference in value between the two trims, or replacing the car I drove home in with another Prius c which is actually a Four trim with similar mileage and wear & tear. I am certainly not willing to accept the small amount they're sending.
How do I go about contesting this "solution"? What are my options?