What is the legality of naming a product or service after a fictional name, object or character from a book or other creative material (movie, video game, etc)?
In each of these examples below, the question is: If the owners of the trademark were to pursue charges for trademark infringement, would their allegations stand in court?
Star Trek has trademarked Q. Q is a fictional character in the Star Trek world, a sort of demi-God. Could we publish a children's "ABC"-type book entitled "Q"?
Deadlock (an old school favorite PC game of mine,) contains a fictional resource called Triidium. As far as I am aware, it has not been trademarked. Could we publish a programming BLOG under this name?
Starcraft (another video game,) units of a particular class say the word "Aiur" (pronounced "Ire"), which I assume is their home world or something. :) Could I create line of hair Gel named Aiur?