In Wisconsin, there's an individual, let's call him Dan, in a city who has basically created multiple "off-brand" companies with incredibly similar names to their competitors.
These are made up examples, but let's say the industry was computer repair (it isn't), locally there might be a few competitors:
TechChampions PC Repair
PC Fix It Fast
Advanced Computer Professional Services
Dan has domain names and paid keywords for:
TechChampionship PC Repair
PC Fix it Quick
Advanced Computer Pro Services
None of his businesses have a physical storefront or office but Dan has these off-brand businesses listed as being in the same town/neighborhood of the respective competitor. If you look for a PC repair place in his area the first 7 to 10 results on Google are his copycat domain/businesses.
I can't speak to Dan's ability to do PC repair or his business model should one actually attempt to do business with him.
Is this practice fraud or otherwise illegal?