How would US laws handles this?
It depends on each state's legislature, as the other answer mentions. In Michigan, one of the applicable statutes (or perhaps the only applicable statute) is MCL 445.903. The fraud reported in the video would fit items including [but not limited to]:
(j) Representing that a part, replacement, or repair service is needed
when it is not.
(q) Representing or implying that the subject of a consumer
transaction will be provided promptly, or at a specified time, or
within a reasonable time, if the merchant knows or has reason to know
it will not be so provided.
(bb) Making a representation of fact or statement of fact material to
the transaction such that a person reasonably believes the represented
or suggested state of affairs to be other than it actually is.
MCL 445.911 states that when such deceptive practices occur, a person "may bring an action to recover actual damages [...] together with reasonable attorneys' fees".
Other legislatures seem more up-to-speed (at least in appearance) regarding fraud. For instance, New Jersey's Consumer Fraud Act entitles a plaintiff to the award of treble damages, and 'the court shall also award reasonable attorneys' fees, filing fees and reasonable costs of suit". See Bosland v. Warnock Dodge, Inc., 964 A.2d 741, 747-748 (2009) (citing N.J.S.A. 56:8-19).
Because of the doctrine of respondeat superior, the business owner might be responsible for the damages. That is especially true if preponderance of the evidence indicates that he instructed his staff to engage in those fraudulent practices.