I am having an argument with a local discount airline in the EU:

They have been sending 3 up-sell emails for a single flight. Under GDPR, it is my right to revoke any consent to receive marketing material.

Their argument is that email is an all or nothing and if I opt-out of marketing emails, I will not receive purchase confirmations, etc.

I am wondering if this is legal under GDPR to limit service because I refuse to receive marketing emails.


1 Answer 1


No, they can't do that. GDPR Recital 42 states:

Consent should not be regarded as freely given if the data subject has no genuine or free choice or is unable to refuse or withdraw consent without detriment.

Here's some more context on consent requirements.

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