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Some Girl Scouts have rebranded their Samoa cookies into Momoas.

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Could Jason Momoa sue the Girl Scouts for using his likeness without his permission? Or would this constitute some fair use or public figure loophole?

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  • Is there an intent to link this modified cookie name to this individual? It isn't clear how they came up with it and that matters legally. The link in the question is blocked. – ohwilleke Mar 6 at 6:27
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Yes

The legal concept is personality right.

Of course, the more likely situation is that the Girl Guides have permission.

  • Since it's the sellers doing this aside from the organization, the suit would probably be brought against the parents of the sellers. It's unlikely that WB or Momoa would recover even a portion of the cost of the suit. – Ron Beyer Mar 2 at 0:05
  • @RonBeyer depend on if the person doing it had ostensible authority or not – Dale M Mar 2 at 0:37
  • A: Girl Scouts, not Girls Guides. B: No permission, just the salesperson spurred on by her mother. C: No organizational approval. – user6726 Mar 2 at 0:41
  • @user6726 it doesn’t matter if there is actual approval, just ostensible approval. If a reasonable person would consider them to be a representative of the organization then, in the absence of fraud, they are. The circumstances of each case would decide. The link is broken so I can’t comment on the circumstances. – Dale M Mar 2 at 1:19
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    There is not even a claim to ostensible approval. Though official approval will presumably come 48 hours after the cease and desist petition is filed and the media storm ensues. – user6726 Mar 2 at 3:02

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