If a game designer usse an image of an M4A1 ar, and a Glock and models the guns then put them into a game, can the designer be successfully sued, either by the gun maker or by the artist who created the images? What is the relevant law in such a case?

  • 2
    You could be sued for anything. Whether you will be is a question for fortune tellers, and what you should do is a question for your lawyer.
    – user4657
    Mar 16, 2019 at 3:53
  • I have edited the question to make it less specifiic, and more celarly a question about what the law is. As now worded, I do not think it asks for specific legal advice. Mar 16, 2019 at 18:32
  • In what jurisdiction would the game be created? What country mostly, as copyright and trademark are both matters of national law in the US and most other federal nations. Mar 16, 2019 at 18:42

3 Answers 3


The image is almost surely protected by copyright. The model used in the game would probably be a derivative work of the original image. As such, permission from the copyright holder on the original image would be required. In the absence of such permission, the copyright holder could sue for infringement, and have a reasonable chance of winning. Whether such a holder would choose to sue cannot be predicted. It would depend on whether the holder ever learned of the infringement in the first place, whether it could be proven, and the degree of damages that might plausibly be claimed. It would also depend on the holder's attitude toward such circumstances.

In addition, the gun makers might claim trademark infringement. This would depend on how recognizable the guns are, and what trademarks the makers have secured protection on. If a logo is visible and recognizable, that would strengthen a claim by the maker. On the conditions described in the question, trademark infringement seems a bit unlikely, but exact details will matter in such a case, so one cannot be confident in any generic answer on that point.

  • 1
    the problem would be to identify the original picture used to model the gun. There are 19.5 million pictures of the Glock 12 as far as google tells me. However ,Glock has the most easy game: Glock pistols are really recognizable and if modeled properly, would contain a rather large Glock-logo, which is Trademarked multiple times.
    – Trish
    Mar 16, 2019 at 19:22
  • @Trish It might be that the game maker would have to omit or significantly alter the logo to avoid trademark liability. On the other hand, since the game is not selling a gun, if it made clear that it was in no way endorsed or authorized by Glock, this might be nominative use and not infringement. That would depend on the specifics, and is beyond this site. Mar 16, 2019 at 19:35
  • Atop that, Glock goes after infringers very vigorously. the look of a Glock alone is enough for them to sue toy companies. A look of a glock labeled glock is not nominative use. EA has been sued over a Helicopter design
    – Trish
    Mar 16, 2019 at 19:35
  • @Trish Pedantic note: the number of hits reported by Google is fiction. The actual number of images is going to be smaller by orders of magnitude. However that doesn't detract from your point. Dec 19, 2020 at 10:48

There are 2 things at work here:

  • copyright on the picture
  • trademark on the look of the guns

Let's settle the two things part by part:

Is it likely to identify the picture(s) the gun was modeled after?

Let's say we model a generic AK-47. There are about 37-million hits of "AK-47 pictures" on google. Identifying that a specific picture was the source for the modeling is very slim unless the picture pictures a very unique gun, for example, a pink hello kitty design is rather more unique with just 3 million google finds (many of them references to the same object).

The chance to identify the original picture used to design a model is so slim, that it is probably unlikely that the maker of the photo could sue successfully.

Is it likely to get into a trademark lawsuit?

That is an entirely different Boat. Back in 2016, Electronic Arts was sued over the use of a helicopter look and feel by the manufacturer. They settled the case as far as I know, but this litigation was very expensive. The argument of the helicopter manufacturer was that "the attack helicopters were used as part of the main advertisements for the game and a core gameplay feature, making it not nominative use."

Glock is one of the hard litigators club, going after any company that produces items that look alike their guns - handling props, softairs, toys: they go after physical lookalikes. I would hold it not beyond Glock (who also have registered 17 active US trademarks for the use in pretty much all physical items, including the look of their guns), to go after a game that they see either using their guns for promotion or it how they don't want it to be depicted. For example, they might go after you if your depiction of the Glock would be unreliable or cheap, or maybe claims it is made fully of polymer or used by terrorists...

A sensible way would be to have a lawyer contact Glock to ask them for reference drawings and features that you should include for giving them a feature in the game. Be prepared that Glock might want to negotiate licensing fees in return.

2020 Update:

I learned of a case where AMG sued Avtivision. The case got decided somewhat recently: The court applied the "Polaroid"-test and came to the conclusion, that no, it is not trademark infringement to not license the HUMVEE.

  • I think you need to be careful about the chance of identifying the picture, as this shades away from what the law says and more towards the odds of breaking the law and getting away with it. However as a practical matter a 3-d model would be based on a number of pictures, and the argument would be that the model merely derived factual information from the images. Dec 19, 2020 at 13:40

A point not made in the other answers is that it is impossible to copyright facts. So if the 3d model only represents the shape of the gun, the photographer whose work was used to derive cannot claim copyright over those aspects.

However 3d models often also include texture data in the form of pixel maps, typically derived from photographs. If this is done for the gun then it would be possible to show that the textures were derived from particular photographs and the derivative work argument would apply.

None of this applies to the manufacturer's rights of course.

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