Let's say that a company is selling a moisturizing cream with the "stuffase-free" marketing argument on its face label.
The cream indeed doesn't contains stuffase, but the label is implicitly implying that:
- other creams may contain stuffase (which is false in most cases)
- stuffase is bad for your health (which is either false or true but irrelevant since it is not found anywhere)
This question applies for following variations:
- stuffase doesn't even exist,
- stuffase exists but its effect on health is currently unknown,
- stuffase exists but is thought to be safe for most humans' health
Since nothing is explicitely false in this speech, I'm wondering, is it illegal somewhere (World/Europe/France/US)?