Let's say I wanted to sell t-shirts/hoodies with Supreme box logo (font, color & shape), but custom text inside. Would it be legal?
Normally, I would assume it wouldn't. However, I know that the design is originally a creation of Barbara Kruger, not Supreme, so I wonder whether they are able to claim ownership over their brand logo or not.
In my search for an answer, I found a few articles regarding Supreme trademark problems, but I don't know how reliable they are and how does it affect my issue:
- Why Supreme Isn’t Allowed To Trademark Its Iconic Box Logo
- From the Name to the Box Logo: The War Over Supreme
- Totally Uncool Jokers: Barbara Kruger’s Conceptual Comeback to Supreme Lawsuit
I have even come across an online shop selling exactly this kind of stuff and they just disallow the word "Supreme" in the box. Is that all it takes to make this kind of business legal?