I apologize if this has been answered before, I see similar questions although under slightly different circumstances.
I am currently renting an apartment in Texas. My rental company uses SMS to send me updates about various things that require attention — maintenance visits, water interruptions, etc. These are normal and totally acceptable.
However, occasionally I receive texts (spam) from them offering various services that look effectively like this:
Worried about hail damage? <Apartment Company> has storage with covered parking available. Call <Apartment Company> for more details <phone number>.
To me, this is spam. This is unsolicited and unwanted. I have never authorized marketing messages to my personal cell phone. There is no opt-out option within this message, and no option for opting out of marketing messages within their portal.
I informed the front office that I do not wish to receive any more of these messages. They claimed that because we have a 'prior relationship' that these message are not spam, and are perfectly legal and they have no obligation to allow me to opt out.
Does this legally qualify as spam? If not, why not? And if so, what is my legal recourse? Should I simply file a complaint with the FTC?
In all honesty, I tried to first handle this like an adult by simply asking them to please stop spamming me as it seemed like a small misunderstanding. However their response has been aggressively rude, and they are quite belligerent in their response that this is not spam and they have no obligation to let me opt out.