Can I purchase a branded digital screen and cover the manufacturer's logo with my own; and then use the screen for the purposes of advertising my products, creating my own digital look?

The company I work for wants to buy 50 6' digital screens that have the logo toward the bottom border. They want to cover the logo with a Cruise line logo. Then we are creating the digital loop that will be shown on the screen, advertising products for sale. Is this ok?

  • Important question: are you planning on selling the modified TV screens?
    – nick012000
    Aug 28, 2019 at 4:25

2 Answers 2



You are not re-selling the screens, just using them in an advertising display.



Deceptive and misleading conduct in trade or commerce is pretty much illegal worldwide. What you are doing is a textbook definition of misleading and deceptive conduct.

Passing off someone else's products as yours gives them a right to sue you under the tort of passing off as well.

  • You do realise this is exactly what many screen manufacturers are doing anyway? A lot of branded screens use a Sony, Samsung or LG panels, especially if IPS or OLED, but don't have their logo on the outside... There's nothing wrong with what the OP wants to do - they aren't selling the screen.
    – user4210
    Jun 14, 2019 at 6:15
  • @Moo but they do it under license
    – Dale M
    Jun 14, 2019 at 6:42
  • Not always, especially for manufacturers of things like video walls and the like - under concepts like the First Sale doctrine, it's perfectly fine to do stuff like this (if this applies in your jurisdiction). The flip side isn't tho - badging rubbish as LG and attempting to sell it as an LG screen, for example. But replacing the badging with your own is perfectly fine.
    – user4210
    Jun 14, 2019 at 7:10

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.