Say a new law firm wants to come up with a fresh and juicy marketing strategy to win a share of local law market.
They adopt a moral code which, although could be seen arguable, is nevertheless coherent and is consistently adhered to. In a nut shell, they only take clients that they think are good people and refuse to represent cheats, crooks and similar people that they call "assholes".
When they win yet another case, they put the defeated party (proved in court to be in breach or even convicted) on a page on their website called "The Assholes" where they summarise cases for each of them. They avoid labelling opponents not yet defeated in order to minimise claims of slander.
What kind of legal trouble would such a law firm face? Would it still be slander/defamation? Would they rather quickly lose their bar accreditation, or would they only become controversial but otherwise stand well?
(Any English-centric common law jurisdiction)