I have a website on which I want to use the main keyword as "Best XXXX Alternative" wherein XXXX is the predominant competitor in my niche. As XXXX is searched a lot, I can build my SEO campaign and promote my website under the XXXX name. Consequently, people searching for XXXX will see my website on the first page of Google.
Can I use their name on my website's SEO titles?
XXXX is a pretty big corporation and I want to know if this is all right in terms of law? If not, how can I make it legal? E.g. showing prominently that we are not associated with XXXX?