I've seen a number of mobile game advertisements which will hover an IQ score above the game with it going up or down based off of rather the player makes a correct move in the game. While they don't explicitly say it they imply your IQ can be judged by how well you play the game.
These games are nothing like valid IQ tests and could not be used to accurately estimate ones IQ, especially since playing a a trivially easy game correctly can apparently result in IQ scores way higher then statistically realistic. I'm wondering how these advertisements hold up to false advertisement laws.
Is the argument that no reasonable individual could possibly believe that their IQ is directly tied to success at the game, and as such it is not false advertisement since everyone should know the implication is baseless? If that is the case I don't see what the point of having a false IQ indicator that they supposedly believe no one will take seriously.
Are these games at risk of being found to be falsely advertising, and simply get away with it because their too small, and the false advertisement too minor, to be worth the government taking action?
I'm asking specifically from a united states perspective