My daughter is starting a podcast. It will have a focused theme, say for example "Artists against Racism." (Note: this is not the topic, just a similar type of example). Now the purpose of the blog will be to interview artists, with a focus on how art can be used to help people join together, etc. When I went to see about trademarking the Podcast title, the application seemed focused on the income the trademark is looking to protect. This...

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To me, the purpose of the trademark would be to protect her from investing her time, potentially years of it, and then getting a DCMA or similar notice that someone trademarked the name for a similar, profit driven, business.

The question is - Is a trademark not suitable for this purpose? And, if not, what would one use to protect the entity and her work?

(And, as I write this, and reflect, a fix might very well be that we also buy a nice logo, and just offer to sell some simple items, shirts and coffee mugs (?), and then I proceed to spend some money to show she has income from the podcast. I'm open to this, but it seems disingenuous.)

Please ask questions in comments if I missed any appropriate detail.

  • Will do. I wasn’t thinking of that as it’s not a charity, but that might be a good start. Much thanks. Aug 15 '20 at 17:20
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    You might google "trademark nonprofit". Many many nonprofits have trademarked names - United Way among them - no need to do anything disingenuous. Aug 15 '20 at 20:15
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    You've set me on the right path, thanks, again. Her mission is 'good' but not quite a charity, and not a 'nonprofit', but I can already see the search on this yielding good results. I was stuck in a certain way of thinking, and this helped me get on a better path. Aug 16 '20 at 12:53

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