Netlify has coined and trademarked the term Jamstack for a particular development methodology that has now become an industry standard term. It's not a particular product or set of tools, more a philosophy about how to build websites. There are many articles, blog posts, tutorials and content in general that talk about Jamstack. Netlify's competitors also use this term and so far, there doesn't appear to be any attempt to censor or prevent its use.

The trade mark covers "Creating an on-line community for website and application developers to promote website and application developments best practices."

What are the implications of writing content or marketing material using the term Jamstack?

2 Answers 2


As mentioned by George White, it appears that registration for this mark is not yet complete. However, marks actually used in trade are still protected, even if not (or not yet) registered.

Trademarks are only protected when used in trade, and are only protected against other uses in trader. That is that are only protected when used to identify or are associated with a product or service being sold (or rented) or advertised or marketed for sale or rental. Use by other not in connection with an sale or rental or advertising or marketing for sale or rental is not use in trade, and is in most cases not protected under US law. Some such uses can be infringements as dilution or tarnishment of the mark, but in recent years US courts have been limiting trademark protection due to First Amendment (free speech) concerns, and tarnishment and dilution cases have been much more limited since.

Also, it is a little hard to see how "Creating an on-line community" is a product or service. Consulting on how to do this is a service, of course.

Writing about online communities or a philosophy of software development using the term "Jamstack" without using it to identify any product or service being sold or marketed could probably not be infringement. Particularly if this is accompanied by a note that "Jamstack is a trademark of Netlify. XYZ is not affiliated with or endorsed by Netlify." (or something similar).

Also, if this has "has now become an industry standard term" it may have become a generic term and lost trademark protection.

(The above is based on US trademark law. Some parts of it will not apply in other countries, and other parts may not apply.)


The link you provide has this in it -

The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.

That means it is an application for a trademark that has not yet been examined, let alone granted.

  • It could still be valid as an unregistered mak if it is already being used in trade. Commented Oct 30, 2020 at 5:25

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