I have seen VPN companies and their sponsees openly advertise the fact that VPNs can be used to change the apparent country you are connected from, and pay lower rates for subscriptions and services, e.g., on video streaming websites.
I am aware of Is it legal to watch or steam region-restricted shows or movies?, but this is a different questions since I am asking about using the VPN to save money.
Also, it sounds similar to malicious hacking. What is the difference between a hacker who finds a way to manipulate a website to pay less money by making it seem as if they are in a different country, and someone who uses a VPN to do the same thing?
On the other hand, it seems weird that VPN companies advertise this openly and do not seem to have faced any action from Netflix, YouTube or other impacted services.
In this YouTube ad (starts at 2:26 in the video), a NordVPN sponsee informs a Western audience that they can get cheaper subscription prices by setting their VPN location to certain countries. Screenshot below.