I'm the CTO for a startup that is about to launch. We have a monthly subscription plan, and we are not sure what price to set it at. We have done some rough analysis, but we are considering using A/B testing to optimise the price further.
I want to know if there are any laws against this, considering we are a UK incorporated company, and we will be marketing to people worldwide.
I don't want to know reasons for or against A/B testing prices unless they have a legal basis, such as angering users and so on, only any potential legal ramifications. So far I haven't found any online.