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I wonder whether when a business advertises a sale or discount, the displayed original price can be anything, or it has to be the actual price when there is no discount.

Example on Groupon:

enter image description here

or Amazon:

enter image description here


I am mostly interested in the following locations:

  • California, United States
  • Massachusetts, United States
  • Paris, France
  • Seoul, South Korea
  • What do you mean by "actual price"? – Justin Lardinois Jan 30 '16 at 0:12
  • @JustinLardinois The price I circled in red, i.e. list price. – Franck Dernoncourt Jan 30 '16 at 0:22
  • You asked if the "displayed original price" has to be the "actual price." It looks like what you boxed in red is what you're calling the "displayed original price." – Justin Lardinois Jan 30 '16 at 0:27
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    Not sure about the confusion, this seems clear to me. --- "When discount advertising lists an 'original price' in order to reflect the amount of an offered discount, does that 'original price' have to be a legitimate value amount or can it be any value the seller deems applicable?"---- – Scott Jan 30 '16 at 0:42
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    I've seen this happen so many times: a company raises the price of a product before putting it on sale, just to show a greater "discount," when you only save maybe 5 dollars of the real original price. – Zizouz212 Jan 30 '16 at 0:48

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