I am the developer of a program called EditVideoBot, a video and photo editing program that operates out of Twitter, Discord, Telegram and its own API, with over 250,000 users collectively. I've been using this name and branding since August of 2020.
I was alerted by some of my users of a webpage that is attempting to bait users into using their own product by repeatedly using my creation (EditVideoBot's) name in the title and contents of the article.
This webpage can be found here.
As the webpage says, this article was created on 7 July this year and is clearly using my product's name in order to gain search engine ranking and confuse users who are attempting to reach my website/social media profiles.
I want to send a cease & desist letter to them, before taking any other actions, but they provide no method of contact on their website (botghost.com). What should I do? How can I contact them?
I could send the email to something like
firstname.lastname@example.org as I know they're running an email service on that domain, but there's no guarantee that they'll actually ever see it, especially since it's not provided on their site.
What can I do?