I know full well that rebranding goods for sale without an agreement with trademark owners is illegal. But what about goods I own? Can I for instance remove a logo from my car and put on a different one, assuming that I don't try to sell it to anyone and in general don't try to pass it for a different brand where it would matter? For instance, I'm still going to communicate the correct brand to the authorities, insurance companies, etc.

Are cars special w.r.t branding, or do the same rules apply to other goods as well, such as cellphones?

And if it's not allowed, which part exactly is illegal, removing the original logo or installing a different one? Car stickers which imitate logos seems to be allowed, e.g.

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  • 1
    Not an answer as I don't know enough about trademark and/or copyright laws to give one, but from an E&W policing perspective there is no law or regulation preventing a re-badging in the circumstances described (ie no intent to commit fraud, insurance company fully informed etc)
    – Rick
    Sep 29 '21 at 11:16
  • I've heard of people removing Infiniti badges on G35s? to put on the Nissan badge it would have as a Skyline, but I doubt anyone who did it to care about the legality of it.
    – pboss3010
    Sep 29 '21 at 13:42
  • I swear its not a jeep! I completely built it myself, I even casted the moter, frame and body, honestly. My guess is you would have to be honest about what the parts are, so you couldn't deny it was a jeep, but you may get away with calling it something else. Defiatly depends on where you are at, the USA generally has stricter laws, more laws, and their laws are more defined on issues similar to this.
    – JΛYÐΞV
    Sep 29 '21 at 13:59
  • Good question. Personally, I don't like wearing clothes with big brands on them, so I generally buy the no-name stuff. But would I be allowed to remove a "Nike" logo?
    – PMF
    Sep 29 '21 at 16:08

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