Mr E orders a cake for his wife's birthday at a bakery on his street. On the bakery's window, a sign is up that says, 'Today's special offer! Any customised cake for £50!' Mr E orders a customised cake for £50 at 1 p.m., and he is told by the baker that he will complete his order by around 3:30 p.m., and that he should pay the cost when he returns. Mr E is given a ticket with the approximate time and his order, and he is instructed to bring this ticket with him when he returns to collect his order; Mr E takes the ticket back home with him. After Mr E leaves with his ticket, the baker begins making Mr E's order.
At 3:20 p.m. on that same day, Mr E's friend contacts him and shows him a picture of a cake for £45. He thinks it is vastly superior to his order. So, at 3:30 p.m., Mr E calls up the baker, and the baker has prepared his order and is now waiting for him to come and collect it. But Mr E, over the phone, says he will not pay and that he doesn’t want the cake anymore. The baker claims that Mr E verbally entered into the contract at the bakery earlier that day, after Mr E made his order and received the ticket, which was before the baker began making his order. Mr E disagrees.
Is Mr E in breach of contract?