I purchased an item from a legitimate online store of a business registered and operating near me.
I paid with credit card and received an email with my "order confirmation", stating the order number, price paid, shipping address, and details of the item paid for. The money was deducted from my account by the merchant.
After receiving the order confirmation email, I received a call from the seller saying that the product was "mistakenly listed at a lower price than they wanted to sell it for" so they would not honor the purchase and had already issued a refund.
The item was indeed listed at around 10% of the price that I can purchase it elsewhere.
Can I enforce the order and have them either send me the product at that price, or the amount of money to buy that same product elsewhere?
What is the law on situations like this?
Their terms & conditions have no mention of this kind of situation or any general right to cancel the order etc.
At what point can the seller cancel the deal without my consent? Before confirming the order? Before taking payment? Before shipping? Before delivery? There must be a clear boundary somewhere. I'd like to know where it is and whether it was crossed in this particular case.