I was on YouTube a couple of days ago watching a video that looked at mobile game advertisements and whether or not they were reflective of the product.
To give an example, one game used online ads of supposed game footage with some of the characters being creatures from the Pokémon franchise. However, the actual game doesn't contain these characters at all.
On the one hand, I wondered if while the ad could likely be removed on copyright grounds, would the game itself be shielded by not actually including these characters? On the other hand, is advertising a product as though it is connected to a franchise it blatantly isn't not also violating some advertising standards agency's rules of misleading advertising?
It obviously seems wrong to be using someone else's work in this way, even if your actual product doesn't contain it, but I'm intrigued by what the actual legalities are here.