What laws apply to companies that wish to issue their own prepaid cards?
- The cards can only be used to buy goods/services from the company
- The cards are refundable, and the remaining balance can be returned.
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No permit is required. The NJ law that applies is the same in substance as the federal laws, under which this is a "store gift card" or "gift certificate" depending on whether it can be re-filled. It is not a "general-use prepaid card" because it can only be used with the company and affiliates, and cannot be used generally. Regardless of the specifics of the card, 12 CFR Part 1005 as linked above is the set of federal regulations that you would have to comply with. There are relatively few distinctions between the classes of cards, the main requirement being that you cannot mislabel a card that is of one type as being a card of another type; see here for cards that are not "general-purpose".