I've been comparing prices on Windows 11 Pro licenses from third-party OEM license resellers.
Microsoft sells it for $199.99.
Kinguin sells it for $32.62 (at the time of posting). I'm just using them as an example. There are other such sites.
Tom’s Hardware seems to be comfortable with Kinguin:
Now, let's address the elephant in the room. While we can't vouch for all of them, websites selling cheap Windows 10 or 11 keys are likely offering legitimate codes. Kinguin has more than three dozen merchants worldwide selling Windows keys. Mark Jordan, Kinguin’s VP of communications, told Tom's Hardware in 2019 that Kinguin's merchants acquire the codes from wholesalers who have surplus copies of Windows they don't need.
"It's not a gray market. It would be like buying Adidas or Puma or Nike from a discounter, from TJ Maxx," Jordan said. "There are no legal issues with buying it from us. It's just another marketplace."
I asked an IT consultant who I'd describe as "scrupulously honest" about the legitimacy of such resellers. He wrote:
Yes, the source is completely on the up and up to the best of my ability to discern. I have no desire to be sued or jailed for software piracy. I was referred to this particular source by another IT consultant who has no desire to jeopardize his business by dealing with shady sources.
Is purchasing from such resellers legitimate? How about for business use?