Frank the farmer milks his cattle and bottles the milk directly from the udders with no pre treating or processing involved. He then brings these bottles of fresh milk to various farmers' markets where he sells them directly to consumers. Do normal food product labelling requirements as apparently govern other packaged foods sold in grocery stores bind Frank, or can the bottles bear a label simply of “Frank’s fresh milk (1 litre)”?
What about Abdul the fruit seller who sells imported fruits and vegetables unpackaged that hail from all over the world? Are these bound by any different consumer information laws than is Frank’s milk?