I have a blog related to web designing.

I make money via affiliate marketing.

Can I use our sponsors as other company ( the companies which I used to make money via affiliate marketing) logos?

Is it legal?


It depends how you use it.

The issue is marketplace confusion.

To be fair use (i.e., not infringement), you must use the logo in a way that a typical consumer will not be confused into thinking your web site owns the logo (i.e., is your brand or mark) but, instead, that you are referring to the actual mark owner, who is not you.

To learn more, I recommend you read this article. There, it says:


One fundamental principle to understand is that trademarks are not designed to protect companies. Trademarks are designed to protect customers from confusion.

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