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Let's say I want to create a website where customers can order custom chairs. I've got a brand, a name, a logo, etc. Do I have to register the business first before publishing the website?
There's obviously no guarantee that the website will make a single cent. Realistically, I'd come up with ideas and create related websites until one starts to hit.
So, at what point should I register the business or DBA (after first sale, for example)?
You have two options: you can clearly identify yourself by name as the owner of the business, or you can register the trade name you make sales under on the website.
"Doing business" does not require that the business be a profitable one. If you are trying to generate revenues by selling goods, you are "doing business."
