In the UK it's become usual when attempting to contact any public facing organisation by phone to hear the phrase
"our phones lines are unusually busy right now, please be patient your call is important to us"
Or some similar platitudes.
This has become so prevalent that I can't remember any occasion within the last year that I didn't hear this phrase!
Since their phone lines are (apparently) always this busy, claiming that they are 'unusually busy' would appear to be untruthful.
Assuming that this is a lie (albeit just a little white fib) are the organisations making this claim actually breaking any laws, if so what? and does it make any difference between organisations?
I'm aware that traders have an obligation to honesty under the Customer Rights Act and various consumer protection laws, but is it relevant here? (it's not as if they're lying about a product you're planning to buy). But what about other organisations? My local council has had this message on repeat since covid, but as they're not traders as such, do consumer protection laws apply?
For clarity, I'm interested in all types of public facing organisations. Traders, Utility companies, Local councils, Doctors surgeries - any organisation that has a phone line and always claims to be unusually busy.