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Can a company use another brand's name when describing their product?

I'm working on a project and the best way I've found to sum it up, essentially my elevator pitch, is by saying: It's like X for Y. Can I use the brand in this context as the tag line for my ...
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Data Protection Laws

I have recently come across people who I work with sending customers personal and more worryingly bank account details in plaintext over unsecured email internally. This feels to me like it is ...