Some online service providers list optional "free trials" for services when you make a 1-time purchase. Let's assume that someone marks the box for such a free trial, but never makes use of the service. The vendor uses the credit-card info provided for the 1-time purchase to debit the credit account for multiple months of service before the consumer notices. The vendor then refuses to issue a credit for any but the last debit. Would it be reasonable to consider those recurring charges "False Claims" or fradulent?