Copyrights protect the mark as is, and derivatives of it, but does not protect the brand from look a likes or from new trademarks that would be confusing.

Consider the pepsi logo:<br>

[![enter image description here][1]][1]

I could easily draw a circle half red and half blue with a white line straight across, vertically, or diagonally. In fact:

[![enter image description here][2]][2] © 2018

There it is my new logo for my cola company called Hep-C (I'm raising awareness). under copyright Pepsi could not come after me because the logo is my own creation. I could even call it Pepsi and it would not be a **copyright** violation. However, Pepsi has better lawyers than that and with my trademark so similar to theirs and the name sounding so similar it would likely confuse consumers between what was Pepsi and what was Hep-C thus under trademark law would be disallowed for commerce.

Now you would have trademark protection by virtue of using your mark in commerece, but it would only be for the states in which you used it. Additionally a lack of a registered trademark would disallow you from seeking statutory damages under [15 U.S.C. § 1117][3].


  [1]: https://i.stack.imgur.com/4z9fUb.jpg
  [2]: https://i.stack.imgur.com/dL6F2b.png
  [3]: https://www.law.cornell.edu/uscode/text/15/1117
  [4]: https://caselaw.findlaw.com/us-supreme-court/254/143.html