According to the answers in this question, you are legally responsible when scamming someone for virtual goods in a game. However, in most of the cases it is very hard to actually get any information about a player, who he or she is, which just makes it useless.
However the game company do have all the information about the situation, the player, the transaction, chat conversation and so on. They have all the tools to solve this. But they refuse to.
My friend was just scammed in a scenario like this, and since he couldn't verify exactly who the player is, there is not much to go on, except contacting the ones in charge of the game company. Their Customer support replies like this in an e-mail converstaion:
Please understand that thieving or scamming isn't illegal and therefore I can neither punish the other player nor compensate you for your lost ***** Coins.
The company is based in Germany.
Also notice that the virtual coins are initially purchased with real money (80 euro) from the game website.
Something to note is that the only reason my friend wanted to buy this virtual item from a player in the first place is because:
- The item is very rare and/or shouldn't even exist in that area. It only exists there because of bugs (that the game owner solved and are aware of, but they keep the items to exist there). This gives the seller an opportunity to scam.
- There is a myth about this item in that area, and the game company strategically wants it to stay a myth, so they never actually say if is possible to retain or not (people have tried for 10 years and failed)
- It is not possible to trade virtual coins to an item in this area in the game. It is only possible to send or give the item or virtual coins in advance.
The players did have a deal. So to wrap up:
Is the game company required to help you in a situation like this, where you have the evidence of being scammed for virtual currencies, and can you require them to take actions? (I.e give you the money back, or similar)
Edit:
I am not claiming the company is responsible, however the other player who failed to complete his deal of the contract, is unreachable except with the help of the company. Also note that the game isn't about stealing or scamming, if you lose items due to death in the game then it's part of it. However in this case it's more of a one to one deal/contract (written contract), with real life money involved (except they were converted to virtual coins first), that question has been answered here though.